12/12 sources · 88 verifiable references ·
monthly visits
213K
-32.4% over 3 months
backlinks
6.68K
from 756 domains
seo keywords
2.08K
across 5 markets
search interest
Plateau
peak 2023-02
all 12 sources· 12 returned data›
✓revenuenot disclosed · pricing behind sign-in · has app
↳ sign in for 6 alternative scale signals
✓traffic mix212,820 visits/mo · direct 23.5% · mail 5.0% · IN 88.7% · US 8.2%
↳ SimilarWeb withholds 67% (incl. organic/social) — infer from SEO data
✓first seen2020-10-22 · www.huffpost.com
↳ "Chandan…" · registered 2014-11-17 · 4 noise links dropped (1 platform UGC)
✓tech stackShopify · Cloudflare · Google Analytics
↳ framework: Shopify
✓seo2083 keywords / ~40051 traffic · IN 38361 · US 1509 · UK 155
↳ 5/8 markets covered · 15 keywords cited in AI Overviews
✓trendspeak 2023-02 · plateau
↳ flat vs baseline (+21%) · 2 spikes
✓communityno community discussion
↳ no organic word of mouth — with heavy backlinks this points to a paid-push start
✓teamAmrutam @amrutamofficial · 346 followers · on X since September 2017
↳ bio: An Ayurvedic Lifestyle & Wellness Brand | Ministry of AYUSH, PETA & FDA certified | Seen o
✓ai visibilityGoogle AI 2 mentions · ~150 AI search volume
↳ AI answers cite: amazon.in · in.linkedin.com
✓ad spendGoogle 20 · Meta 0 ads · 20 active
↳ first ad 2024-05-14 · Text 14 · Video 6
✓archivefirst archived 2015-04-19 · no archived pricing page
✓narrative1 sources, no clear events extracted
↳ dropped 1 records predating registration (same-name project) · excluded 6 articles that never mention this domain
timeline18 of 53
2014grey = locked events — unlock to read them2026
·2014-11-17domain registered
□2022-09-24 → 2022-09-26press / blog mention ×3 (batch) · amrutam3.myshopify.com · yourstory.com · makeupandbeautytreasure.com
▲2023-02-19interest spike (index 100)
★2023-02-19interest peak (index 100)
35 more milestones locked — including the first traffic spike and the directory wave.
Sign in to unlock · 10 creditsorigin
registered2014-11-17
then silent2166 days before anyone mentioned it
first seen2020-10-22 · www.huffpost.com [602]
“Chandan”
backlinks
domains756 across 351 subnets · well spread
dofollow84% mostly passes authority
paid trail18 sponsored · 24 ugc
paid ads
search footprint
2,083 keywords · ~40,051 monthly organic traffic · DR 39
markets
IN*38,3611,313 kw · 302 in top-10 · +667 new
US1,509628 kw · 92 in top-10 · +274 new
UK155125 kw · 10 in top-10 · +51 new
top keywords
chandan74,000~4,877#4KD 0
/products/amrutam-chandaninformational$0.07 cpc
amrutam9,900~3,010#1KD 18
/informational$0.05 cpc
guna's110,000~2,816#7KD 0
/blogs/amrutam-daily-lifestyle/find-your-guna-sattva-rajas-tamasinformational$0.05 cpc
12 more · 9 ranking top-3 · 120,600 monthly volume
competitors
1mg.com666 sharedETV 13,807DR 79
myupchar.com561 sharedETV 14,981DR 66
amazon.in545 sharedETV 22,943DR 92
lybrate.com388 sharedETV 5,365DR 74
backlink growth · 12 months
2025-102026-09
backlinksreferring domains(independently scaled)
curve shape only — unlock for actual numbers
DR = Domain Rating by Ahrefs
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check25 of 88
other (4)
2015-04-19earliest archived snapshot
“An Ayurvedic Lifestyle & Wellness Brand | Ministry of AYUSH, PETA & FDA certified | Seen on Shark Tank India, Vogue, Grazia, Forbes, YourStory Gwalior, India amrutam.co.in”
mentions (21)
“Chandan”
“Click here to buy the Amrutam Kuntal Hair Spa and Bhringraj Hair Therapy!”
2022-09-25[533]Here are some easy green gifting ideas for an inclusive, sustainable future
| YourStory
“Amrutam”
“with the right burst of authentic oriental flavours and can be used for quick stir-fries, rice, noodles, steaks, sizzlers or even as a marinade and appetiser base. Order Here: Huna”
63 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.
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