12/12 sources · 29 verifiable references ·
monthly visits
28K
+157.2% over 3 months
backlinks
478
from 41 domains
seo keywords
13
across 2 markets
search interest
Plateau
peak 2023-02
community threads
8
HN 0 · Reddit 8
all 12 sources· 12 returned data›
✓revenuenot disclosed · no pricing listed
↳ sign in for 6 alternative scale signals
✓traffic mix28,483 visits/mo · direct 29.5% · referrals 6.9% · IN 100.0%
↳ SimilarWeb withholds 60% (incl. organic/social) — infer from SEO data
✓first seen2023-10-04 · amrutam.co.in
↳ "Ayurvedic Expert at…" · registered 2020-02-29 · 34 noise links dropped
✓tech stackGoogle Analytics
✓seo13 keywords / ~402 traffic · IN 399 · US 3
↳ 2/8 markets covered · 4 keywords cited in AI Overviews
✓trendspeak 2023-02 · plateau
↳ flat vs baseline (+20%) · 2 spikes
✓community8 threads · HN 0 · Reddit 8
↳ all threads low engagement
✓teamAmrutam @AmrutamOfficial · 346 followers · on X since September 2017 · found via search
↳ bio: An Ayurvedic Lifestyle & Wellness Brand | Ministry of AYUSH, PETA & FDA certified | Seen o · X account located via search, not linked from the site — verify before citing
✓ai visibilityGoogle AI 1 mentions · ~110 AI search volume
↳ AI answers cite: amazon.in · in.linkedin.com
✓ad spendGoogle 20 · Meta 0 ads · 15 active
↳ first ad 2025-10-13 · Text 18 · Video 1 · Image 1
✓archivefirst archived 2020-10-24 · no archived pricing page
✓narrative1 narrative events · 2 sources
↳ 2025-08-30 Amrutam updated the Amrutam Global Admin app on Google Play with an initial release for internal testing. · excluded 6 articles that never mention this domain
timeline4 of 12
2020grey = locked events — unlock to read them2026
·2020-02-29domain registered
▲2023-02-19interest spike (index 100)
★2023-02-19interest peak (index 100)
8 more milestones locked — including the first traffic spike.
Sign in to unlock · 10 creditsfrom public coverage
2025-08-30Amrutam updated the Amrutam Global Admin app on Google Play with an initial release for internal testing.
“Updated on Aug 30, 2025”
origin
registered2020-02-29
then silent1313 days before anyone mentioned it
first seen2023-10-04 · amrutam.co.in [322]
“Ayurvedic Expert at Amrutam.Global”
then1 more within 14 days
backlinks
domains41 across 35 subnets · well spread
dofollow97% mostly passes authority
paid ads
search footprint
13 keywords · ~402 monthly organic traffic · DR 3
markets
IN*39911 kw · 7 in top-10 · +8 new
US32 kw · 1 in top-10
top keywords
✦amrutam9,900~195#8KD 18
/shopinformational$0.05 cpc
amrutam malt3,600~92#7KD 0
/shopinformational$0.05 cpc
amrutam ayurveda1,000~34#6KD 35
/shopinformational$0.12 cpc
8 more · 3,530 monthly volume
competitors
amrutam.co.in10 sharedETV 398DR 39
amazon.in9 sharedETV 385DR 92
justdial.com8 sharedETV 347DR 86
myupchar.com5 sharedETV 309DR 66
backlink growth · 12 months
2025-102026-09
backlinksreferring domains(independently scaled)
curve shape only — unlock for actual numbers
DR = Domain Rating by Ahrefs
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check13 of 29
other (5)
2020-10-24earliest archived snapshot
“An Ayurvedic Lifestyle & Wellness Brand | Ministry of AYUSH, PETA & FDA certified | Seen on Shark Tank India, Vogue, Grazia, Forbes, YourStory Gwalior, India amrutam.co.in”
community (8)
16 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.
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