12/12 sources · 19 verifiable references · · data older than 7 days
✓revenuenot disclosed · pricing via sales
↳ sign in for 6 alternative scale signals
✓traffic mix19,958 visits/mo · direct 16.0% · referrals 2.3% · IN 100.0%
↳ SimilarWeb withholds 82% (incl. organic/social) — infer from SEO data
✓first seen2025-01-17 · dtc.im
↳ "Better Basics – thoughtfully designed, high quality essentia…" · registered 2023-06-01 · 8 noise links dropped
✓tech stackShopify · Tailwind
↳ framework: Shopify
✓seo374 keywords / ~13738 traffic · IN 13669 · US 54 · DE 15
↳ 5/8 markets covered · 11 keywords cited in AI Overviews
✓trendsno search interest data
↳ brand volume below the Trends threshold — treated as long-tail (path A)
✓communityno community discussion
↳ no organic word of mouth — with heavy backlinks this points to a paid-push start
✓teamsocial signals only: X
✓ai visibilityChatGPT 2 mentions · ~26 AI search volume
↳ AI answers cite: brooklyncloth.com · asos.com
✓ad spendno ads running
↳ no paid ads found — growth is not ad-driven · Meta not yet covered
✓archivefirst archived 2024-05-15 · no archived pricing page
✓narrative1 narrative events · 4 sources
↳ 2025-01-06 Shivaan Seth shared the process of launching the D2C clothing brand Better Basics with a lean team.
timeline3 of 8
2023grey = locked events — unlock to read them2026
·2023-06-01domain registered
5 more milestones locked.
Sign in to unlock · 10 creditsfrom public coverage
2025-01-06Shivaan Seth shared the process of launching the D2C clothing brand Better Basics with a lean team.
“How we launched a d2c clothing brand @ betterbasics_in with a lean team”
origin
registered2023-06-01
then silent596 days before anyone mentioned it
first seen2025-01-17 · dtc.im [0]
“Better Basics – thoughtfully designed, high quality essentials”
backlinks
domains14 across 8 subnets · well spread
dofollow44% over half passes nothing
search footprint
374 keywords · ~13,738 monthly organic traffic · DR 15
markets
IN*13,669346 kw · 132 in top-10 · +198 new
US5423 kw · 2 in top-10 · +13 new
DE152 kw · 1 in top-10 · +1 new
top keywords
basics135,000~3,456#7KD 0
/informational$0.11 cpc
button down polo shirt women2,400~730#1KD 0
/collections/polo-and-button-down-womantransactional$0.03 cpc
draped top2,900~470#2KD 0
/products/woman-relaxed-drape-top-whitetransactional$0.03 cpc
12 more · 11 ranking top-3 · 24,660 monthly volume
competitors
flipkart.com321 sharedETV 12,723DR 89
myntra.com310 sharedETV 13,007DR 81
amazon.in290 sharedETV 11,555DR 92
3 more
backlink growth · 12 months
2025-082026-07
backlinksreferring domains(independently scaled)
curve shape only — unlock for actual numbers
DR = Domain Rating by Ahrefs
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check11 of 19
other (10)
2024-05-15earliest archived snapshot
“cited in 1 AI answer”
“cited in 1 AI answer”
“cited in 1 AI answer”
mentions (1)
2025-01-17[0]betterbasics.co.in - DTC .co.in, Clothing, Fashion | Best Brands Discovery Platform D2C
“Better Basics – thoughtfully designed, high quality essentials”
8 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.
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