blinkit.com
visit ↗9/12 sources · 96 verifiable references ·
✓revenuenot disclosed · pricing not detected
↳ sign in for 6 alternative scale signals
✓traffic mix23,178,166 visits/mo · direct 39.9% · referrals 2.5% · IN 96.1% · US 1.5%
↳ SimilarWeb withholds 57% (incl. organic/social) — infer from SEO data
✓first seencircuit tripped · 423,524 backlinks / 5,906 domains
↳ no first-mention verdict at this scale — sampled 76 authority/editorial links instead
✗tech stackHTTP 403
✓seo243507 keywords / ~15054783 traffic · IN 14977831 · US 57659 · UK 8860
↳ 8/8 markets covered · 15 keywords cited in AI Overviews
✓trendspeak 2026-05 · rising
↳ +2556% vs early baseline · 3 spikes
✓community11 threads · HN 1 · Reddit 10
↳ all threads low engagement
✗teamsite pages unreachable
✓ai visibilityChatGPT 14 · Google AI 768 mentions · ~66782 AI search volume
↳ AI answers cite: bigbasket.com · zeptonow.com · reuters.com · en.wikipedia.org
✓ad spendGoogle 20 running
↳ Meta not yet covered
✗archiveWayback did not respond (known flaky source)
✓narrative7 narrative events · 5 sources
↳ 2013 Blinkit was founded. · 2013-12 Albinder Dhindsa and Saurabh Kumar founded the company as Grofers. · merged 1 duplicate records of the same milestone · excluded 1 articles that never mention this domain
timeline15 of 45
·1998-11-24domain registered
□2024-06-20【レビュー】買い物体験をより豊かにする、インドECにおけるAI活用3選 ｜ ガジェット通信 Ge
30 more milestones locked — including the first traffic spike and the peak.
Sign in to unlock · 10 creditsfrom public coverage
2013Blinkit was founded.
“Founded 2013”
2013-12Albinder Dhindsa and Saurabh Kumar founded the company as Grofers.
“It was founded in December 2013 as Grofers by Albinder Dhindsa and Saurabh Kumar”
2021-12Grofers rebranded to Blinkit.
“rebranded to Blinkit in December 2021.”
2021-12-13Grofers changed its brand name to Blinkit.
“On 13 December 2021, Grofers changed its brand name to Blinkit”
2022-03Blinkit fired 1,600 employees and ground staff.
“In March 2022, the cash-strapped Blinkit fired 1,600 employees and ground staff”
2022-06Zomato Limited acquired Blinkit in an all-stock deal valued at about $568 million.
“acquired it in June 2022 in an all-stock deal valued at about US$568 million.”
2026-02-01Albinder Dhindsa was elevated to Group CEO of parent Eternal while continuing to lead Blinkit.
“In a leadership reset effective 1 February 2026, Dhindsa was also elevated”
origin
registered1998-11-24
first seennot identified at this scale
reported elsewhere
Third-party reporting, not verified against any payment provider.
backlinks
domains5,906 across 1,647 subnets · concentrated — possible link network
dofollow63% mostly passes authority
paid trail140 sponsored · 105 ugc
search footprint
243,507 keywords · ~15,054,783 monthly organic traffic
markets
IN*14,977,831225,122 kw · 60386 in top-10 · +149913 new
US57,65914,433 kw · 2292 in top-10 · +8920 new
UK8,8602,844 kw · 408 in top-10 · +1704 new
top keywords
blinkit5,000,000~1,520,000#1KD 23
/informational$0.04 cpc
myntra11,100,000~218,670#8KD 33
/brand/myntrainformational$0.01 cpc
page near me550,000~167,200#1KD 72
/printnavigational$0.09 cpc
12 more · 11 ranking top-3 · 5,119,000 monthly volume
competitors
amazon.in208925 sharedETV 11,202,598
flipkart.com196346 sharedETV 10,591,348
indiamart.com118319 sharedETV 7,015,582
3 more
backlink growth · 12 months
2025-08unlock for actual numbers2026-07
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check33 of 96
other (9)
“cited in 1 AI answer”
“cited in 1 AI answer”
“cited in 1 AI answer”
“cited in 1 AI answer”
“cited in 1 AI answer”
mentions (14)
““Ansible at Grofers (Part 2) — Managing PostgreSQL” . Lambda - The Grofers Engineering Blog. (2017年2月28日). https://lambda.grofers.com/ansible-at-grofers-part-2-managing-postgresql-”
“for its engineering, product, design and data teams on Monday. “The entire tech team gets a no-ifs-and-buts 33% increase in salary starting July,” Albinder Dhindsa, the company’s c”
“COMMERCE PRIVATE LIMITED, indicated that the app’s privacy practices may include handling of data as described below. This information has not been verified by Apple. For more info”
“Hi, When i try to access https://grofers.com its not working. Asking me to download any of these browsers Google Chrome or Mozilla Firefox..”
“@grofers”
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