11/12 sources · 80 verifiable references ·
✓revenuenot disclosed · pricing behind sign-in
↳ sign in for 6 alternative scale signals
✓traffic mix160,684 visits/mo · direct 28.9% · mail 0.8% · IN 59.9% · DE 20.6%
↳ SimilarWeb withholds 70% (incl. organic/social) — infer from SEO data
✓first seen2022-05-31 · elle.in
↳ "Feeling tempted to try these makeup products? Check out…" · registered 2020-08-18 · 14 noise links dropped (1 platform UGC)
✓tech stackReact · Shopify · Google Analytics
↳ framework: React
✓seo578 keywords / ~67118 traffic · IN 66307 · US 650 · UK 128
↳ 7/8 markets covered · 8 keywords cited in AI Overviews
✓trendsno search interest data
↳ brand volume below the Trends threshold — treated as long-tail (path A)
✓communityno community discussion
↳ no organic word of mouth — with heavy backlinks this points to a paid-push start
✓teamBlur India @blurindia · 23 followers · on X since August 2023 · found via search
↳ X account located via search, not linked from the site — verify before citing
✓ai visibilityno mentions in LLM conversations
↳ note: separate from AI Overviews citations — see the seo source
✓ad spendGoogle 1 running
↳ Meta not yet covered
✗archiveWayback did not respond (known flaky source)
✓narrative4 sources, no clear events extracted
timeline13 of 38
·2020-08-18domain registered
25 more milestones locked.
Sign in to unlock · 10 creditsorigin
registered2020-08-18
then silent651 days before anyone mentioned it
first seen2022-05-31 · elle.in [406]
“Feeling tempted to try these makeup products? Check out blurindia.com”
backlinks
domains158 across 129 subnets · well spread
dofollow90% mostly passes authority
paid trail14 sponsored · 2 ugc
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check21 of 80
other (4)
mentions (17)
“Feeling tempted to try these makeup products? Check out blurindia.com”
“' Call me daddy ' liquid lipsticks, bullet lipsticks, and glosses are some of the products in the lip beauty range. Call me daddy liquid lipsticks and glosses are their best seller”
2024-01-26[661]Blur India - LOWER GROUND FLOOR, H-7, LAJPAT NAGAR-3, DELHI, South East Delhi, Delhi, 110024, Blurindia | about.me
“Discover the best makeup products in India with Blur India , the premier online destination for buying cosmetics and beauty products in India. Blur India has a wide collection of a”
“Our Products: Call Me Daddy | 8 Nude Matte Liquid Lipsticks , 5 Bullet Lipsticks | Contour + Blush, DUDE DONT TOUCH MY GLOSS, Eye Makeup Products, LIP KITS (Lip Liner, Liquid Lipst”
“Blur Use Code - ankitaasamaddar”
59 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.
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