11/12 sources · 10 verifiable references ·
✓revenuenot disclosed · pricing behind sign-in
↳ sign in for 6 alternative scale signals
✓traffic mix39,493 visits/mo · direct 0.0% · referrals 0.0% · IN 82.0% · US 18.0%
✓first seen2025-08-05 · yes2dev.com
↳ registered 2022-05-27 · 14 noise links dropped
✓tech stackShopify
↳ framework: Shopify
✓seo612 keywords / ~15637 traffic · IN 15627 · US 10 · UK 0
↳ 4/8 markets covered · 5 keywords cited in AI Overviews
✓trendsno search interest data
↳ brand volume below the Trends threshold — treated as long-tail (path A)
✓communityno community discussion
↳ no organic word of mouth — with heavy backlinks this points to a paid-push start
✓teamCinch Home Services @CinchHome · 241 followers · on X since May 2017 · found via search
↳ X account located via search, not linked from the site — verify before citing
✓ai visibilityno mentions in LLM conversations
↳ note: separate from AI Overviews citations — see the seo source
✓ad spendGoogle 1 running
↳ Meta not yet covered
✗archiveWayback did not respond (known flaky source)
✓narrative1 sources, no clear events extracted
origin
registered2022-05-27
then silent1166 days before anyone mentioned it
first seen2025-08-05 · yes2dev.com [307]
backlinks
domains20 across 13 subnets · well spread
dofollow55% mostly passes authority
search footprint
612 keywords · ~15,637 monthly organic traffic
markets
IN*15,627598 kw · 157 in top-10 · +310 new
US1011 kw · 1 in top-10 · +8 new
UK02 kw · +2 new
top keywords
✦cinch5,400~1,642#1KD 23
/informational$0.11 cpc
towel stand3,600~1,094#1KD 0
/products/towel-standstransactional$0.07 cpc
key holder for home6,600~1,069#2KD 0
/products/wall-mounted-key-holder-with-shelf-modern-fluted-designtransactional$0.04 cpc
12 more · 10 ranking top-3 · 34,780 monthly volume
competitors
amazon.in593 sharedETV 13,953
flipkart.com566 sharedETV 13,312
indiamart.com493 sharedETV 12,376
3 more
backlink growth · 12 months
2025-08unlock for actual numbers2026-07
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check2 of 10
8 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.
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