12/12 sources · 122 verifiable references ·
✓revenuenot disclosed · pricing behind sign-in
↳ sign in for 6 alternative scale signals
✓traffic mix390,580 visits/mo · direct 18.2% · mail 4.1% · US 70.0% · GB 3.6%
↳ SimilarWeb withholds 76% (incl. organic/social) — infer from SEO data
✓first seen2019-07-23 · poa-poa.com
↳ "Pledge allegiance to the microbiome!…" · registered 2017-11-15 · 3 noise links dropped
✓tech stackShopify · Tailwind · Cloudflare · Google Analytics
↳ framework: Shopify
✓seo4852 keywords / ~237825 traffic · US 230335 · UK 2937 · IN 2073
↳ 8/8 markets covered · 8 keywords cited in AI Overviews
✓trendsno search interest data
↳ brand volume below the Trends threshold — treated as long-tail (path A)
✓community1 threads · HN 0 · Reddit 1
↳ all threads low engagement
✓teamOLIPOP @drinkolipop · 14.5K followers · on X since June 2020
↳ bio: The feel good soda ☀️ High fiber, 5g or less sugar 🥤 New look, same soda ✨ Los Angeles, C
✓ai visibilityChatGPT 31 mentions · ~1374 AI search volume
↳ AI answers cite: health.com · verywellhealth.com · time.com · biologyinsights.com
✓ad spendGoogle 20 running
↳ Meta not yet covered
✓archivefirst archived 2018-08-07 · no archived pricing page
✓narrative7 sources, no clear events extracted
timeline17 of 50
·2017-11-15domain registered
□2019-08-19The Friday List No. 11 - Wu Haus
□2020-05-25 → 2020-06-06press / blog mention ×3 (batch) · allure.com · sunset.com · thezoereport.com
□2020-09-24 → 2020-09-30press / blog mention ×4 (batch) · foodinstitute.com · emstris.com · drinkolipop-wholesale.com
□2021-01-25 → 2021-01-28press / blog mention ×3 (batch) · reelchange.net · fooyoh.com · communityroundtable.com
□2021-05-06 → 2021-05-18press / blog mention ×4 (batch) · lavenderlunch.com · bevindustry.com · sellbrite.com
□2021-06-16 → 2021-06-21press / blog mention ×3 (batch) · cerealtalk.jp · carlyjeanlosangeles.com · larkellenfarm.com
33 more milestones locked — including the directory wave and community pickup.
Sign in to unlock · 10 creditsorigin
registered2017-11-15
then silent615 days before anyone mentioned it
first seen2019-07-23 · poa-poa.com [128]
“Pledge allegiance to the microbiome!”
backlinks
domains2,661 across 1,158 subnets · well spread
dofollow69% mostly passes authority
paid trail57 sponsored · 39 ugc
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check46 of 122
other (14)
2018-08-07earliest archived snapshot
“The feel good soda ☀️ High fiber, 5g or less sugar 🥤 New look, same soda ✨ Los Angeles, CA drinkolipop.com”
“cited in 15 AI answers”
“cited in 5 AI answers”
mentions (31)
“Pledge allegiance to the microbiome!”
“I spent two great days in LA last week with the people behind OLIPOP , a sparkling tonic that promotes digestive health. Currently, 90% of American households still purchase soft d”
“drinkolipop.com”
“References: drinkolipop & bevnet”
2020-05-25[489]Huda Beauty Legit Lashes Mascara Is Like False Lashes in a Tube — Review, Photos | Allure
“mascara right now may seem frivolous, but we all have our unexpected objects of comfort during difficult times. Mine are fizzy drinks and mascara. Something about sipping a bubbly ”
76 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.
2 views