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elevenlabs.io

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12/12 sources · 97 verifiable references · · data older than 7 days

✓revenuenot disclosed · they charge $6–$990/mo (5 tiers)
↳ sign in for 6 alternative scale signals
✓traffic mix34,464,117 visits/mo · direct 43.0% · referrals 3.1% · US 17.9% · IN 13.5%
↳ SimilarWeb withholds 53% (incl. organic/social) — infer from SEO data
✓first seencircuit tripped · 1,989,593 backlinks / 33,953 domains
↳ no first-mention verdict at this scale — sampled 74 authority/editorial links instead
✓tech stackNext.js · React · Google Analytics
↳ framework: Next.js
✓seo115001 keywords / ~6039465 traffic · IN 3285189 · US 1532943 · BR 503126
↳ 8/8 markets covered · 15 keywords cited in AI Overviews
✓trendspeak 2026-05 · rising
↳ +1374% vs early baseline · 3 spikes
✓community28 threads · HN 19 · Reddit 9
↳ top: HN 129 points / 51 comments
✓teamElevenLabs @elevenlabs · 188.8K followers · on X since January 2022 · backed by leading names
↳ bio: AI research and products that transform how we interact with technology. Leading foundatio
✓ai visibilityChatGPT 152 · Google AI 6144 mentions · ~2104370 AI search volume
↳ AI answers cite: reddit.com · en.wikipedia.org · capcut.com · naturalreaders.com
✓ad spendGoogle 20 ads · 20 active
↳ first ad 2025-09-06 · Text 16 · Video 4 · Meta not yet covered
✓archivefirst archived 2022-05-01 · 20 pricing snapshots
✓narrative4 narrative events · 5 sources
↳ 2022 ElevenLabs was founded by Piotr Dąbkowski and Mateusz Staniszewski. · 2025 ElevenLabs processed 225,988 applications and made 322 hires. · excluded 1 articles that never mention this domain
timeline33
2021events per quarter2026
from public coverage
2022ElevenLabs was founded by Piotr Dąbkowski and Mateusz Staniszewski.
“It was founded in 2022 by Polish entrepreneurs Piotr Dąbkowski and Mateusz Staniszewski”
2025ElevenLabs processed 225,988 applications and made 322 hires.
“ElevenLabs processed 225,988 applications and made 322 hires in 2025”
2026-02-04ElevenLabs raised $500m in Series D funding led by Sequoia.
“ElevenLabs raises $500m Series D led by Sequoia”
2026-04ElevenLabs crossed $500 million in annual recurring revenue.
“crossed $500 million in annual recurring revenue in April 2026”
origin
registered2021-12-15
first seennot identified at this scale
backlinks
domains33,953 across 9,920 subnets · concentrated — possible link network
dofollow94% mostly passes authority
paid trail9250 sponsored · 3033 ugc
paid ads
Eleven Labs Inc. ad creativeEleven Labs Inc. · Text2025-09-06 → 2026-08-25353dactive
VideoEleven Labs Inc. · Video2025-10-06 → 2026-08-25323dactive
Mohammed Shiraz Qamar ad creativeMohammed Shiraz Qamar · Text2025-11-24 → 2026-08-25274dactive
VideoEleven Labs Inc. · Video2025-12-12 → 2026-08-25256dactive
VideoEleven Labs Inc. · Video2026-01-12 → 2026-08-25225dactive
search footprint

115,001 keywords · ~6,039,465 monthly organic traffic · 52 paid keywords (~1,554 paid traffic) · DR 90

markets

IN*3,285,18911,417 kw · 5964 in top-10 · +5380 new
US1,532,94367,610 kw · 23817 in top-10 · +29197 new
BR503,1265,990 kw · 3493 in top-10 · +3039 new

top keywords

elevenlabs1,500,000~456,000#1KD 49
/navigational$0.05 cpc
ringtone download1,500,000~145,950#3KD 6
/sound-effects/ringtonetransactional$0.08 cpc
en to hindi37,200,000~78,120#57KD 7
/translate-video/english-to-hindiinformational$0.54 cpc
english to hindi37,200,000~78,120#78KD 12
/translate-video/english-to-hindiinformational$0.54 cpc
11 labs246,000~74,784#1KD 70
/informational$0.03 cpc
text to speech246,000~74,784#1KD 82
/text-to-speechinformational$0.48 cpc
text-to-speech246,000~74,784#1KD 81
/text-to-speechinformational$0.48 cpc
eleven labs201,000~61,104#1KD 25
/navigational$0.04 cpc

competitors

pixabay.com5833 sharedETV 631,086DR 92
uppbeat.io3829 sharedETV 232,609DR 73
mixkit.co3531 sharedETV 195,153DR 80
veed.io3223 sharedETV 927,485DR 86
storyblocks.com3176 sharedETV 385,293DR 78
zedge.net3133 sharedETV 450,268DR 73

backlink growth · 12 months

2025-082026-07
backlinksreferring domains(independently scaled)
2,087,550 links · +225,494 this month

DR = Domain Rating by Ahrefs

the verdict
The data has been updated since this verdict was written.
Pattern

Ecosystem-distribution (low confidence).

Evidence: Early adoption was driven by public beta model releases (`beta.ele...` on 2023-02-13) and feature releases shared on tech aggregators (`HN · ElevenLabs Launches Voice Translation Tool` on 2023-10-10).

Cuts against it: The backlink circuit tripped at 2,001,990 backlinks (33,113 referring domains), meaning early creator distribution or press outreach cannot be evaluated due to missing backlink detail.

Missing piece of data: Complete referring domain timestamps between domain registration on 2021-12-15 and March 2023.

Prior assets

Proprietary R&D capability and venture capital access (medium confidence).

Evidence: Following domain registration on 2021-12-15, the team deployed proprietary pre-trained TTS models on 2023-02-13 and secured $19 million in Series A funding on 2023-06-21 (iThome).

Cuts against it: The dataset contains no pre-2021 founder history or credential data.

Missing piece of data: Founder background details and pre-seed capital capitalization tables prior to 2021-12-15.

Can you copy it

No (high confidence).

Evidence: Replicating state-of-the-art voice AI models requires massive compute and capital, demonstrated by their $19 million Series A raised on 2023-06-21. An unbacked indie founder cannot copy this R&D-heavy path. However, founders CAN borrow the tactic of releasing distinct product capabilities directly to developer forums.

Cuts against it: Wrapper products utilizing existing voice APIs require minimal capital to launch.

Missing piece of data: Infrastructure costs incurred during the 2023-02-13 beta launch period.

Your first three moves
1

Deploy a live public beta comparing specialized output quality against existing market options

why · ElevenLabs validated demand via early public model comparisons on `beta.ele...` on 2023-02-13

cost · 7–14 days

2

Launch individual functional tools as standalone posts on Hacker News

why · ElevenLabs drove developer adoption by showcasing targeted features (`HN · ElevenLabs Launches Voice Translation Tool` on 2023-10-10)

cost · 1 day, free

Data needed to unlock move 3: Complete backlink timestamps from 2022-12-01 to 2023-02-01 to identify early referral domains that drove traffic prior to Series A funding.

sources you can check97
other (16)
“AI research and products that transform how we interact with technology. Leading foundational models powering ElevenAgents, @ElevenCreative , and ElevenAPI. elevenlabs.io”
mentions (73)
2023-02-13[793]Good pre-trained TTS models compared to beta.elevenlabs.io demo - TTS (Text-to-Speech) - Mozilla Discourseoffline
“TTS closed-source beta: https://beta.elevenlabs.io/”
“同社は米国時間6月20日、シリーズAラウンドで1900万ドル(約27億円)の資金を調達したことと、同社のプラットフォームをアップデートしたことを 発表した 。このアップデートには、音声クローニングで大きな物議を醸している問題への対策も含まれている。”
2025-10-04[1000]‎11.ai App - App Store
“Developer Website”
“ElevenLabs は、トップ クリエイターやエンターテイメント企業と提携してコンテンツの翻訳と吹き替えを行い、オリジナルの音声のスタイルを維持しながら、あらゆる言語で楽しめるようにしています。ElevenLabs は 29 の言語で自動吹き替えを行い、人気 YouTube ユーザー向けの専用サポートを提供しています。ぜひ ElevenLabs のウェブサ”
“It would be great to have ElevenLabs ( https://elevenlabs.io/ ) services between the choices.Personally, I'd need Text-to-Speech and Speech-to-Text.”
community (2)
“Нас тепер можна не лише читати, а й слухати! Озвучку матеріалів здійснює ШІ. Ми використовуємо голосовий генератор ElevenLabs — одну з найточніших технологій синтезу мовлення. Щоб ”
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