11/12 sources · 102 verifiable references · · data older than 7 days
monthly visits
104K
+25.1% over 3 months
backlinks
7.96K
from 1,050 domains
seo keywords
34K
across 8 markets
search interest
Plateau
peak 2022-07
all 12 sources· 11 returned data›
✓revenuenot disclosed · pricing behind sign-in · has app
↳ sign in for 6 alternative scale signals
✓traffic mix104,153 visits/mo · direct 15.7% · mail 2.9% · IN 35.7% · US 19.8%
↳ SimilarWeb withholds 80% (incl. organic/social) — infer from SEO data
✓first seen2019-01-17 · www.fitterfly.in
↳ registered 2015-02-17 · 5 noise links dropped
✓tech stackWordPress · Google Analytics
↳ framework: WordPress
✓seo33533 keywords / ~284776 traffic · IN 188248 · US 83031 · UK 13205
↳ 8/8 markets covered · 15 keywords cited in AI Overviews
✓trendspeak 2022-07 · plateau
↳ flat vs baseline (+3%) · 3 spikes
✓communityno community discussion
↳ no organic word of mouth — with heavy backlinks this points to a paid-push start
✓teamRaised 12 Mn USD Series A fund from Amazon Smbhav, Fireside Ventures, Venture Catalysts, 9Unicorns, 4point0 & the Molbio group · India
✓ai visibilityChatGPT 18 · Google AI 320 mentions · ~72460 AI search volume
↳ AI answers cite: healthline.com · reddit.com · livestrong.com · timesofindia.indiatimes.com
✓ad spendno ads running
↳ no paid ads found — growth is not ad-driven · Meta not yet covered
✗archiveWayback did not respond (known flaky source)
✓narrative2 narrative events · 4 sources
↳ 2016 Fitterfly was founded. · 2024-01-03 Fitterfly launched JEDi, an empathetic conversational coaching AI for diabetes interventions. · excluded 1 articles that never mention this domain
timeline18 of 54
2015grey = locked events — unlock to read them2026
·2015-02-17domain registered
□2021-09-18 → 2021-09-30press / blog mention ×3 (batch) · startupcreasphere.com · medicalstartups.org · esteshary.com
□2022-07-09 → 2022-07-22press / blog mention ×3 (batch) · indianweb2.com · indianstartupnews.com · viestories.com
▲2022-07-17interest spike (index 100)
★2022-07-17interest peak (index 100)
36 more milestones locked — including the first traffic spike and the directory wave.
Sign in to unlock · 10 creditsfrom public coverage
2016Fitterfly was founded.
“Founded 2016”
2024-01-03Fitterfly launched JEDi, an empathetic conversational coaching AI for diabetes interventions.
“Fitterfly launches JEDi: A Leap Forward in AI-enabled Diabetes Interventions”
origin
registered2015-02-17
then silent1430 days before anyone mentioned it
first seen2019-01-17 · www.fitterfly.in [105]
reported elsewhere
Third-party reporting, not verified against any payment provider.
backlinks
domains1,050 across 622 subnets · well spread
dofollow56% mostly passes authority
paid trail2 sponsored · 3 ugc
search footprint
33,533 keywords · ~284,776 monthly organic traffic · DR 49
markets
IN*188,2487,556 kw · 2399 in top-10 · +2421 new
US83,03121,041 kw · 3589 in top-10 · +6347 new
UK13,2054,630 kw · 1147 in top-10 · +1315 new
top keywords
weight reducing drinks40,500~1,899#5KD 7
/blog/homemade-drinks-to-lose-weight/informational$0.15 cpc
carb foods74,000~1,458#8KD 48
/blog/high-carb-foods/informational$0.12 cpc
exercise for side fat3,600~1,094#1KD 3
/blog/most-effective-side-belly-fat-exercises/informational
12 more · 11 ranking top-3 · 45,000 monthly volume
competitors
healthline.com6451 sharedETV 139,419DR 92
medicalnewstoday.com4828 sharedETV 82,513DR 91
indiatimes.com4535 sharedETV 101,538DR 92
webmd.com4512 sharedETV 102,001DR 92
ndtv.com4254 sharedETV 99,297DR 89
backlink growth · 12 months
2025-082026-07
backlinksreferring domains(independently scaled)
curve shape only — unlock for actual numbers
DR = Domain Rating by Ahrefs
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check34 of 102
other (13)
mentions (21)
“Ministry of Health and Family Welfare. Guidelines for Control of Anaemia: Intensified National Iron Plus Initiative. New Delhi, Government of India; 2018. Available from: https://w”
“www.fitterfly.com/prediabetes-risk-test”
“Website www.fitterfly.com”
2022-06-18[478]Efficacy and Safety of Ferric Carboxymaltose in the Management of Iron | JBM | Dove Medical Press
“Ministry of Health and Family Welfare. Government of India. Anemia Mukt Bharat: Intensified National Iron Plus Initiative (I-NIPI): operational guidelines for programme managers; 2”
68 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.
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