11/12 sources · 111 verifiable references · · data older than 7 days
✓revenuenot disclosed · pricing behind sign-in
↳ sign in for 6 alternative scale signals
✓traffic mix4,852,380 visits/mo · direct 24.8% · referrals 2.8% · IN 83.0% · US 3.5%
↳ SimilarWeb withholds 72% (incl. organic/social) — infer from SEO data
✓first seen2021-05-15 · www.chankome.com
↳ "インドのシルバーアクセサリー専門ブランド…" · 4 noise links dropped
✓tech stackShopify · Cloudflare · Google Analytics
↳ framework: Shopify
✓seo38989 keywords / ~4023923 traffic · IN 3859732 · US 136041 · UK 25305
↳ 8/8 markets covered · 15 keywords cited in AI Overviews
✓trendspeak 2024-10 · rising
↳ +424% vs early baseline · 3 spikes
✓communityno community discussion
↳ no organic word of mouth — with heavy backlinks this points to a paid-push start
✓teamsocial signals only: LinkedIn
↳ no about/team page found
✓ai visibilityChatGPT 77 · Google AI 1024 mentions · ~720429 AI search volume
↳ AI answers cite: reddit.com · en.wikipedia.org · jewelrysworld.com · prya.co.uk
✓ad spendGoogle 20 ads · 20 active
↳ first ad 2024-07-04 · Text 9 · Image 6 · Video 5 · Meta not yet covered
✗archiveWayback did not respond (known flaky source)
✓narrative1 narrative events · 4 sources
↳ 2019 GIVA was founded.
timeline17 of 51
2021grey = locked events — unlock to read them2026
□2022-11-02GIVA: Silver & Gold Jewellery Statistics on Goog
34 more milestones locked — including the first traffic spike and the peak.
Sign in to unlock · 10 creditsfrom public coverage
2019GIVA was founded.
“Started in 2019, GIVA has grown rapidly”
backlinks
domains2,222 across 959 subnets · well spread
dofollow80% mostly passes authority
paid trail127 sponsored · 18 ugc
paid ads
search footprint
38,989 keywords · ~4,023,923 monthly organic traffic · DR 65
markets
IN*3,859,73219,477 kw · 8397 in top-10 · +8143 new
US136,04113,161 kw · 2391 in top-10 · +5927 new
UK25,3055,475 kw · 843 in top-10 · +2243 new
top keywords
giva550,000~167,200#1KD 24
/informational$0.07 cpc
female bracelet silver165,000~50,160#1KD 0
/collections/silver-braceletstransactional$0.07 cpc
gents ring in silver165,000~50,160#1KD 0
/collections/silver-rings-for-mentransactional$0.05 cpc
12 more · 12 ranking top-3 · 1,952,500 monthly volume
competitors
amazon.in14244 sharedETV 3,357,118DR 92
flipkart.com13105 sharedETV 3,321,879DR 89
caratlane.com12944 sharedETV 2,463,291DR 57
3 more
backlink growth · 12 months
2025-082026-07
backlinksreferring domains(independently scaled)
curve shape only — unlock for actual numbers
DR = Domain Rating by Ahrefs
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check35 of 111
other (11)
“cited in 4 AI answers”
“cited in 4 AI answers”
“cited in 4 AI answers”
“cited in 4 AI answers”
mentions (24)
2021-05-15[216]【インド生活】2021年4月お買い物記録♪ ムンバイはロックダウンで小売店が閉鎖しているのでオンラインストアでポチっと注文♪ - 【ちゃんこめBlog】インド在住OLの雑記ブログ
“インドのシルバーアクセサリー専門ブランド Giva の姉妹ブランドのAvniで購入。”
2021-10-03[424]If You Like the Metallic Glint of Sterling Silver, Adorn it On Your Wrist: These 11 Beautiful Sterling Silver Bracelets Make Great Gifts Too (2020)offline
“Source www.giva.co”
“Interactive and live video commerce software service provider Swirl is launching a pilot program with online silver jewelry retailer GIVA that will integrate Swirl’s platform to “i”
“Swirl, the interactive and live video commerce software service provider, is rolling out an experimental program with online silver jewelry merchant GIVA . The pilot will integrate”
“More details”
76 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.
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