11/12 sources · 96 verifiable references ·
✓revenuenot disclosed · pricing behind sign-in
↳ sign in for 6 alternative scale signals
✓traffic mix97,302 visits/mo · direct 15.8% · referrals 5.7% · IN 87.4% · US 5.6%
↳ SimilarWeb withholds 77% (incl. organic/social) — infer from SEO data
✓first seen2019-01-16 · en.wikivoyage.org
↳ "Stops Art Hostel…" · registered 2016-04-28 · 2 noise links dropped (1 platform UGC)
✓tech stackNext.js · React · Cloudflare · Google Analytics
↳ framework: Next.js
✓seo2860 keywords / ~163240 traffic · IN 161665 · US 1427 · UK 122
↳ 7/8 markets covered · 15 keywords cited in AI Overviews
✓trendspeak 2022-12 · rising
↳ +102% vs early baseline · 2 spikes
✓communityno community discussion
↳ no organic word of mouth — with heavy backlinks this points to a paid-push start
✓teamsocial signals only: X · LinkedIn · careers page
↳ no about/team page found
✓ai visibilityno mentions in LLM conversations
↳ note: separate from AI Overviews citations — see the seo source
✓ad spendGoogle 1 running
↳ Meta not yet covered
✗archiveWayback did not respond (known flaky source)
✓narrative5 sources, no clear events extracted
↳ dropped 2 records predating registration (same-name project)
timeline17 of 50
·2016-04-28domain registered
□2019-01-16 → 2019-01-22press / blog mention ×5 (batch) · en.wikivoyage.org · stopshostels.com · ixigo.com
□2021-09-24 → 2021-10-08press / blog mention ×3 (batch) · sassilysolo.com · ezeeabsolute.com · greenbookglobal.com
□2021-10-18 → 2021-11-01press / blog mention ×6 (batch) · theyellowsparrow.com · worldthrougherica.com · instahimachal.com
□2022-03-19 → 2022-04-01press / blog mention ×4 (batch) · beyondwildplaces.com · tripopola.com · hartingsignco.com
33 more milestones locked — including the first traffic spike and the peak.
Sign in to unlock · 10 creditsorigin
registered2016-04-28
then silent993 days before anyone mentioned it
first seen2019-01-16 · en.wikivoyage.org [592]
“Stops Art Hostel”
then4 more within 6 days
backlinks
domains493 across 288 subnets · well spread
dofollow73% mostly passes authority
paid trail0 sponsored · 7 ugc
search footprint
2,860 keywords · ~163,240 monthly organic traffic
markets
IN*161,6652,235 kw · 582 in top-10 · +1399 new
US1,427512 kw · 74 in top-10 · +322 new
UK12297 kw · 21 in top-10 · +54 new
top keywords
varanasi indian1,000,000~11,300#10KD 25
/blog/all-about-varanasi-the-oldest-city-in-india/informational$0.23 cpc
gostops27,100~8,238#1KD 0
/stay/Bengaluruinformational$0.29 cpc
arjun marg gurgaon22,200~6,749#1KD 0
/stay/gurugram/itinerary/arjunmargmarketgurugramnavigational$0.18 cpc
12 more · 10 ranking top-3 · 506,400 monthly volume
competitors
tripadvisor.in1941 sharedETV 141,385
justdial.com1774 sharedETV 142,848
makemytrip.com1282 sharedETV 127,608
3 more
backlink growth · 12 months
2025-08unlock for actual numbers2026-07
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check39 of 96
other (8)
mentions (31)
“Stops Art Hostel”
“Stops Hostel, Varanasi, Delhi, Jodhpur and Kolkata Image Source If you are someone who is strongly looking forward to building ties with the Indian culture, then this is the place ”
“cities in the world. It is the holiest of the holy cities. Legend has it that the city rests atop Lord Shiva’s trident. If ever there is an other-worldly place then this is it. We ”
57 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.
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