gusto.com
visit ↗9/12 sources · 64 verifiable references · · data older than 7 days
✓revenuenot disclosed · pricing not detected
↳ sign in for 6 alternative scale signals
✓traffic mix12,040,630 visits/mo · direct 52.9% · mail 10.1% · US 95.5% · PH 1.2%
↳ SimilarWeb withholds 29% (incl. organic/social) — infer from SEO data
✓first seencircuit tripped · 795,184 backlinks / 22,216 domains
↳ no first-mention verdict at this scale — sampled 53 authority/editorial links instead
✗tech stackHTTP 403
✓seo102119 keywords / ~1785163 traffic · US 1725444 · IN 38796 · UK 13732
↳ 8/8 markets covered · 8 keywords cited in AI Overviews
✓trendspeak 2025-02 · plateau
↳ flat vs baseline (+5%)
✓community1 threads · HN 0 · Reddit 1
↳ all threads low engagement
✗teamsite pages unreachable
✓ai visibilityChatGPT 624 · Google AI 3840 mentions · ~2069212 AI search volume
↳ AI answers cite: indeed.com · reddit.com · forbes.com · adp.com
✓ad spendGoogle 20 ads · 20 active
↳ first ad 2022-08-25 · Image 17 · Text/Other 3 · Meta not yet covered
✗archiveWayback did not respond (known flaky source)
✓narrative1 narrative events · 4 sources
↳ 2011 Gusto was founded under its original name, ZenPayroll.
timeline12 of 35
1995grey = locked events — unlock to read them2026
·1995-08-23domain registered
23 more milestones locked — including the peak and community pickup.
Sign in to unlock · 10 creditsfrom public coverage
2011Gusto was founded under its original name, ZenPayroll.
“Before founding Gusto in 2011 (originally named ZenPayroll)”
origin
registered1995-08-23
first seennot identified at this scale
backlinks
domains22,216 across 5,434 subnets · concentrated — possible link network
dofollow95% mostly passes authority
paid trail5170 sponsored · 938 ugc
paid ads
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check24 of 64
ads (4)
2022-08-25Google ad · GUSTO CALIFORNIA, INC.
2022-09-26Google ad · GUSTO CALIFORNIA, INC.
2024-03-28Google ad · GUSTO CALIFORNIA, INC.
2024-03-28Google ad · GUSTO CALIFORNIA, INC.
other (4)
mentions (15)
“Gusto.com began as an online travel site”
“Gusto”
2024-12-13[895]GitHub - Julian/awesome-bugs: A collection of bizarre, funny or obscure bugs in our software and hardware
“Gusto's Weirdest Bug”
2022-04-01[831]Мои шпаргалки | Записи в рубрике Мои шпаргалки | Желнов Александр : LiveInternet - Российский Сервис Онлайн-Дневников
“Gusto”
“Gusto makes it easy to pay, insure, and support your hard-working team as a small-market-focused payroll and benefits HR software provider.”
40 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.
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