12/12 sources · 34 verifiable references · · data older than 7 days
all 12 sources· 12 returned data›
✓revenuenot disclosed · pricing behind sign-in
↳ sign in for 6 alternative scale signals
✓traffic mix147,674 visits/mo · direct 16.6% · referrals 5.2% · IN 63.0% · US 10.5%
↳ SimilarWeb withholds 78% (incl. organic/social) — infer from SEO data
✓first seen2023-10-17 · www.lusha.com
↳ registered 2022-08-29 · 22 noise links dropped
✓tech stackShopify · Google Analytics
↳ framework: Shopify
✓seo330 keywords / ~13548 traffic · IN 12908 · US 621 · UK 17
↳ 5/8 markets covered · 13 keywords cited in AI Overviews
✓trendsno search interest data
↳ brand volume below the Trends threshold — treated as long-tail (path A)
✓communityno community discussion
↳ no organic word of mouth — with heavy backlinks this points to a paid-push start
✓teamsocial signals only: X · LinkedIn
✓ai visibilityno mentions in LLM conversations
↳ note: separate from AI Overviews citations — see the seo source
✓ad spendno ads running
↳ no paid ads found — growth is not ad-driven · Meta not yet covered
✓archivefirst archived 2023-03-22 · no archived pricing page
✓narrative4 sources, no clear events extracted
↳ excluded 2 articles that never mention this domain
timeline7 of 19
2022grey = locked events — unlock to read them2026
·2022-08-29domain registered
▸2023-10-17www.lusha.com
□2023-10-17Hoop - Email Address & Phone Number - Lusha
□2024-07-22 → 2024-07-26press / blog mention ×3 (batch) · pitchbook.com · filesure.in · hedsohealth.com
12 more milestones locked.
Sign in to unlock · 10 creditsorigin
registered2022-08-29
then silent414 days before anyone mentioned it
first seen2023-10-17 · www.lusha.com [352]
backlinks
domains78 across 50 subnets · well spread
dofollow56% mostly passes authority
search footprint
330 keywords · ~13,548 monthly organic traffic · DR 4
markets
IN*12,90853 kw · 41 in top-10 · +22 new
US621271 kw · 11 in top-10 · +150 new
UK173 kw · +2 new
top keywords
hoop27,100~8,238#1KD 2
/informational$0.20 cpc
hoop magnesium lotion3,600~1,094#1KD 0
/products/magnesium-sleep-lotion-250mltransactional$0.13 cpc
hoop lotion1,600~486#1KD 0
/products/magnesium-sleep-lotion-250mlinformational$0.14 cpc
12 more · 8 ranking top-3 · 21,950 monthly volume
competitors
amazon.in51 sharedETV 12,884DR 92
1mg.com48 sharedETV 12,878DR 79
flipkart.com45 sharedETV 12,813DR 89
3 more
backlink growth · 12 months
2025-082026-07
backlinksreferring domains(independently scaled)
curve shape only — unlock for actual numbers
DR = Domain Rating by Ahrefs
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check14 of 34
other (6)
2023-03-22earliest archived snapshot
adguard.txt - GitHuboffline
mentions (7)
2023-10-17[352]Hoop - Email Address & Phone Number - Lushaoffline
“PV Sindhu, India’s celebrated badminton champion and a two-time Olympic medalist, has partnered with the wellness brand Hoop as both an investor and brand ambassador.”
2024-07-22[492]Hoop (Personal Products) 2025 Company Profile: Valuation, Funding & Investors | PitchBook
“Website www.hoophello.com”
“Hoop was developed by Twinkle Uppal and Saharsh Agarwal, former McKinsey consultants. SRCC-IIM-ISB alumnus duo wants to modernize relief & rehabilitation and make exercise part of ”
“Sounds like something you’d want in on? With recent strides in bodycare, you’ll find a diverse array of magnesium-infused formulas to choose from. Hoop offers an oil and lotion, Lo”
registration (1)
“see this website hoophello.com”
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