11/12 sources · 78 verifiable references ·
✓revenuenot disclosed · pricing behind sign-in · 1 languages · has app
↳ sign in for 6 alternative scale signals
✓traffic mix1,041,379 visits/mo · direct 25.6% · referrals 4.1% · US 69.2% · IN 7.3%
↳ SimilarWeb withholds 69% (incl. organic/social) — infer from SEO data
✓first seencircuit tripped · 305,061 backlinks / 1,011 domains
↳ no first-mention verdict at this scale — sampled 68 authority/editorial links instead
✓tech stackAstro · Cloudflare · Google Analytics
↳ framework: Astro
✓seo46763 keywords / ~1473192 traffic · IN 1401414 · US 56930 · UK 12508
↳ 8/8 markets covered · 8 keywords cited in AI Overviews
✓trendspeak 2025-12 · plateau
↳ flat vs baseline (-5%)
✓communityno community discussion
↳ no organic word of mouth — with heavy backlinks this points to a paid-push start
✓teamIndya @houseofindya · 200 followers · on X since March 2018
↳ bio: Reinventing traditional Indian wear, one weave at a time, for the modern Indian woman. Noi
✓ai visibilityChatGPT 57 · Google AI 640 mentions · ~1011140 AI search volume
↳ AI answers cite: reddit.com · timesofindia.indiatimes.com · en.wikipedia.org · azafashions.com
✓ad spendGoogle 20 running
↳ Meta not yet covered
✗archiveWayback did not respond (known flaky source)
✓narrative3 sources, no clear events extracted
↳ dropped 1 records predating registration (same-name project)
timeline13 of 39
·2018-03-15domain registered
26 more milestones locked — including the first traffic spike and the peak.
Sign in to unlock · 10 creditsbacklinks
domains1,011 across 653 subnets · well spread
dofollow100% mostly passes authority
paid trail15 sponsored · 6 ugc
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check25 of 78
other (10)
“Reinventing traditional Indian wear, one weave at a time, for the modern Indian woman. Noida, India bit.ly/3sIuMSg”
“cited in 4 AI answers”
“cited in 3 AI answers”
“cited in 2 AI answers”
mentions (15)
“Buy yours here.”
“Available at: houseofindya.com”
“Developer Website”
“houseofindya.com; Opens a new tab”
53 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.
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