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houseofindya.com

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11/12 sources · 78 verifiable references ·

revenuenot disclosed · pricing behind sign-in · 1 languages · has app
sign in for 6 alternative scale signals
traffic mix1,041,379 visits/mo · direct 25.6% · referrals 4.1% · US 69.2% · IN 7.3%
SimilarWeb withholds 69% (incl. organic/social) — infer from SEO data
first seencircuit tripped · 305,061 backlinks / 1,011 domains
no first-mention verdict at this scale — sampled 68 authority/editorial links instead
tech stackAstro · Cloudflare · Google Analytics
framework: Astro
seo46763 keywords / ~1473192 traffic · IN 1401414 · US 56930 · UK 12508
8/8 markets covered · 8 keywords cited in AI Overviews
trendspeak 2025-12 · plateau
flat vs baseline (-5%)
communityno community discussion
no organic word of mouth — with heavy backlinks this points to a paid-push start
teamIndya @houseofindya · 200 followers · on X since March 2018
bio: Reinventing traditional Indian wear, one weave at a time, for the modern Indian woman. Noi
ai visibilityChatGPT 57 · Google AI 640 mentions · ~1011140 AI search volume
AI answers cite: reddit.com · timesofindia.indiatimes.com · en.wikipedia.org · azafashions.com
ad spendGoogle 20 running
Meta not yet covered
archiveWayback did not respond (known flaky source)
narrative3 sources, no clear events extracted
dropped 1 records predating registration (same-name project)
timeline13 of 39
26 more milestones locked — including the first traffic spike and the peak.
Sign in to unlock · 10 credits
backlinks
domains1,011 across 653 subnets · well spread
dofollow100% mostly passes authority
paid trail15 sponsored · 6 ugc
the verdict10 credits

You now have the facts. The verdict answers what they mean:

  • · Which cold-start pattern this actually is
  • · What assets they had before day one — and whether you have them
  • · Can you copy this path, and which tactics transfer
  • · Your first three moves — each one traced back to a dated event, not to their traffic today
Sign in to unlock the verdict
sources you can check25 of 78
other (10)
Reinventing traditional Indian wear, one weave at a time, for the modern Indian woman. Noida, India bit.ly/3sIuMSg
cited in 2 AI answers
mentions (15)
Available at: houseofindya.com
Developer Website
houseofindya.com; Opens a new tab
2024-03-13[744]houseofindya.page.link

53 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.

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