12/12 sources · 92 verifiable references ·
✓revenuenot disclosed · pricing behind sign-in
↳ sign in for 6 alternative scale signals
✓traffic mix965,446 visits/mo · direct 22.2% · referrals 3.1% · IN 68.7% · US 16.6%
↳ SimilarWeb withholds 74% (incl. organic/social) — infer from SEO data
✓first seen2021-03-08 · www.idiva.com
↳ "Buy it…" · registered 2019-08-02 · 8 noise links dropped
✓tech stackShopify · Google Analytics
↳ framework: Shopify
✓seo2373 keywords / ~713364 traffic · IN 708429 · US 3382 · UK 1245
↳ 7/8 markets covered · 15 keywords cited in AI Overviews
✓trendsno search interest data
↳ brand volume below the Trends threshold — treated as long-tail (path A)
✓communityno community discussion
↳ no organic word of mouth — with heavy backlinks this points to a paid-push start
✓teamWishCare @MyWishCare · 46 followers · on X since May 2020 · found via search
↳ bio: A holistic personal care brand where you can discover effective SkinCare, HairCare, SunCar · X account located via search, not linked from the site — verify before citing
✓ai visibilityChatGPT 2 · Google AI 1 mentions · ~49 AI search volume
↳ AI answers cite: yourstory.com · tirabeauty.com · livemint.com · in.linkedin.com
✓ad spendGoogle 2 running
↳ Meta not yet covered
✓archivefirst archived 2020-09-20 · no archived pricing page
↳ 5 snapshots predate registration (2019-08-02) — previous owner, dropped
✓narrative1 sources, no clear events extracted
timeline16 of 48
·2019-08-02domain registered
□2022-06-22 → 2022-07-05press / blog mention ×3 (batch) · biographies.bookmarking.site · cooperatives.sblinks.net · fusion.werindia.com
32 more milestones locked — including the directory wave.
Sign in to unlock · 10 creditsorigin
registered2019-08-02
then silent584 days before anyone mentioned it
first seen2021-03-08 · www.idiva.com [368]
“Buy it here .”
reported elsewhere
Third-party reporting, not verified against any payment provider.
backlinks
domains355 across 187 subnets · well spread
dofollow77% mostly passes authority
paid trail14 sponsored · 4 ugc
search footprint
2,373 keywords · ~713,364 monthly organic traffic
markets
IN*708,4291,151 kw · 560 in top-10 · +458 new
US3,382995 kw · 106 in top-10 · +703 new
UK1,245174 kw · 22 in top-10 · +121 new
top keywords
wishcare301,000~91,504#1KD 0
/navigational$0.03 cpc
grow hair serum165,000~50,160#1KD 0
/products/hair-growth-serumtransactional$0.23 cpc
hair growth serum165,000~50,160#1KD 0
/products/hair-growth-serumtransactional$0.23 cpc
12 more · 12 ranking top-3 · 1,180,100 monthly volume
competitors
amazon.in1071 sharedETV 692,238
nykaa.com980 sharedETV 700,458
flipkart.com927 sharedETV 682,239
3 more
backlink growth · 12 months
2025-08unlock for actual numbers2026-07
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check28 of 92
other (7)
2020-09-20earliest archived snapshot
“A holistic personal care brand where you can discover effective SkinCare, HairCare, SunCare & BodyCare formulations based on biomimetic science that show effect mywishcare.com”
“cited in 1 AI answer”
“cited in 1 AI answer”
“cited in 1 AI answer”
mentions (21)
2021-03-08[368]Best Affordable Hair Masks For Hair Spa: The Best Budget-Friendly Hair Masks From Top Brands
“Buy it here .”
“Price of Combo Pack: Rs. 1195 BUY HERE”
2023-03-25[676]remedies.ipt.pw/out/rice-water-shampoooffline
“પરંતુ જો અમે તમને જણાવીએ કે હવે તમે ફર્મેન્ટેડ ચોખાના પાણીથી બનેલા શેમ્પૂ, કન્ડિશનર અને તેલ ખરીદી શકો છો તો? જી હા, લોકોની આ સમસ્યાને ધ્યાનમાં રાખીને, કોલકાતા સ્થિત સ્ટાર્ટઅપ 'Wish”
“This page contains the best WishCare discount codes, curated by the Wethrift team. Read more.You'll also find the latest discounted products from WishCare. Save up to 50% off at Wi”
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