12/12 sources · 89 verifiable references ·
monthly visits
39K
+22.2% over 3 months
backlinks
2.47K
from 2,164 domains
seo keywords
880
across 5 markets
search interest
Rising
peak 2023-02
all 12 sources· 12 returned data›
✓revenuenot disclosed · pricing via sales
↳ sign in for 6 alternative scale signals
✓traffic mix39,471 visits/mo · direct 29.4% · mail 8.2% · IN 88.3% · US 11.7%
↳ SimilarWeb withholds 62% (incl. organic/social) — infer from SEO data
✓first seen2022-03-16 · www.localsamosa.com
↳ "source…" · registered 2020-09-11 · 14 noise links dropped (1 platform UGC)
✓tech stackShopify · Cloudflare · Google Analytics
↳ framework: Shopify
✓seo880 keywords / ~54319 traffic · IN 53455 · US 795 · UK 65
↳ 5/8 markets covered · 15 keywords cited in AI Overviews
✓trendspeak 2023-02 · rising
↳ +37% vs early baseline · 3 spikes
✓communityno community discussion
↳ no organic word of mouth — with heavy backlinks this points to a paid-push start
✓teamNirmalaya Fragrances @purenirmalaya · 66 followers · on X since January 2023
↳ bio: ♻️We recycle floral waste 🌺Charcoal free incense products made from recycled flowers 🛕Ha
✓ai visibilityChatGPT 1 · Google AI 6 mentions · ~423 AI search volume
↳ AI answers cite: thegivingtree.in · gifia.in · agoda.com · travelpep.com
✓ad spendGoogle 20 · Meta 0 ads · 5 active
↳ first ad 2025-05-29 · Image 11 · Text 6 · Video 3
✓archivefirst archived 2020-12-18 · no archived pricing page
↳ 8 snapshots predate registration (2020-09-11) — previous owner, dropped
✓narrativeno narrative found for this domain
↳ excluded 7 articles that never mention this domain
timeline15 of 45
2020grey = locked events — unlock to read them2026
·2020-09-11domain registered
▲2023-02-12interest spike (index 100)
★2023-02-12interest peak (index 100)
▲2023-02-26interest spike (index 26)
30 more milestones locked — including the first traffic spike.
Sign in to unlock · 10 creditsorigin
registered2020-09-11
then silent551 days before anyone mentioned it
first seen2022-03-16 · www.localsamosa.com [439]
“source”
backlinks
domains2,164 across 347 subnets · concentrated — possible link network
dofollow92% mostly passes authority
paid trail2 sponsored · 3 ugc
paid ads
search footprint
880 keywords · ~54,319 monthly organic traffic · DR 25
markets
IN*53,455421 kw · 157 in top-10 · +167 new
US795410 kw · 77 in top-10 · +140 new
UK6543 kw · 9 in top-10 · +18 new
top keywords
✦incense stick27,100~8,238#1KD 0
/collections/incense-stickstransactional$0.17 cpc
✦incense sticks27,100~8,238#1KD 8
/collections/incense-stickstransactional$0.17 cpc
dhoop18,100~5,502#1KD 0
/collections/dhoop-sticksinformational$0.08 cpc
12 more · 8 ranking top-3 · 238,500 monthly volume
competitors
amazon.in397 sharedETV 53,184DR 92
flipkart.com359 sharedETV 50,267DR 89
indiamart.com270 sharedETV 47,931DR 88
3 more
backlink growth · 12 months
2025-102026-09
backlinksreferring domains(independently scaled)
curve shape only — unlock for actual numbers
DR = Domain Rating by Ahrefs
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check20 of 89
other (8)
2020-12-18earliest archived snapshot
“♻️We recycle floral waste 🌺Charcoal free incense products made from recycled flowers 🛕Handmade by rural women ✨ nirmalaya.com”
“cited in 1 AI answer”
“cited in 1 AI answer”
“cited in 1 AI answer”
mentions (12)
“source”
“Buy here”
2023-08-02[495]47 D2C brands shortlisted for Amazon Propel Startup Accelerator set to global - About Amazon India
“Nirmalaya curates organic fragrances while recycling floral waste dumped into Indian rivers. Their organic incense products have low carbon emissions and are Ecocert and PETA Vegan”
2023-08-11[475]A big fat Delhi farmhouse wedding went on a green diet. Lab-grown diamonds and vegan menu
“The hordes of flowers, sourced from a ‘mandi’ (market) in Chattarpur’s Fatehpur Bari, were also donated to the NGO Nirmalaya , where they will be compressed and pulped. The resulti”
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