12/12 sources · 123 verifiable references ·
✓revenuenot disclosed · pricing behind sign-in
↳ sign in for 6 alternative scale signals
✓traffic mix813,557 visits/mo · direct 15.5% · referrals 4.2% · US 53.1% · GB 5.2%
↳ SimilarWeb withholds 78% (incl. organic/social) — infer from SEO data
✓first seen2019-01-21 · www.domisfera.com
↳ "rarebeauty.com…" · registered 2001-06-30 · 3 noise links dropped
✓tech stackReact · Shopify · Google Analytics
↳ framework: React
✓seo8574 keywords / ~432738 traffic · US 297929 · UK 43565 · IN 39008
↳ 8/8 markets covered · 8 keywords cited in AI Overviews
✓trendspeak 2023-03 · rising
↳ +141% vs early baseline · 3 spikes
✓community2 threads · HN 0 · Reddit 2
↳ all threads low engagement
✓teamRare Beauty @rarebeauty · 189.2K followers · on X since January 2020 · CA
↳ bio: Makeup made to feel good in, without hiding what makes you unique. 1% of all sales go to s
✓ai visibilityChatGPT 161 · Google AI 1408 mentions · ~228291 AI search volume
↳ AI answers cite: reddit.com · en.wikipedia.org · allure.com · ulta.com
✓ad spendGoogle 20 running
↳ Meta not yet covered
✓archivefirst archived 2001-09-25 · no archived pricing page
✓narrative3 narrative events · 6 sources
↳ 2020-09-03 Rare Beauty launches exclusively at Sephora and RareBeauty.com. · 2020-09-03 Selena Gomez's Rare Beauty product line launches at Sephora and on rarebeauty.com. · excluded 2 articles that never mention this domain
timeline15 of 43
·2001-06-30domain registered
□2020-05-25 → 2020-05-31press / blog mention ×5 (batch) · interviewmagazine.com · wpst.com · popcrush.com
□2020-08-03 → 2020-08-14press / blog mention ×5 (batch) · seventeen.com · ladyblitz.it · elitedaily.com
□2020-09-18 → 2020-09-27press / blog mention ×15 (batch) · thelist.com · greenqueen.com.hk · digitalweekday.com
▲2023-02-26interest spike (index 78)
▲2023-03-26interest spike (index 100)
28 more milestones locked — including the first traffic spike and the peak.
Sign in to unlock · 10 creditsfrom public coverage
2020-09-03Rare Beauty launches exclusively at Sephora and RareBeauty.com.
“Rare Beauty launches exclusively at Sephora and RareBeauty.com on September 3rd.”
2020-09-03Selena Gomez's Rare Beauty product line launches at Sephora and on rarebeauty.com.
“won't be available at Sephora and rarebeauty.com until this Thursday, September 3”
2020-09-03Selena Gomez launched Rare Beauty.
“Launched on September 3, 2020, the brand takes its name from Gomez's third studio album”
origin
registered2001-06-30
then silent6414 days before anyone mentioned it
first seen2019-01-21 · www.domisfera.com [254]
“rarebeauty.com”
reported elsewhere
Third-party reporting, not verified against any payment provider.
backlinks
domains4,499 across 1,943 subnets · well spread
dofollow83% mostly passes authority
paid trail282 sponsored · 21 ugc
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check61 of 123
other (16)
2001-09-25earliest archived snapshot
“Makeup made to feel good in, without hiding what makes you unique. 1% of all sales go to support mental health. @Sephora @Space\_NK RareBeauty.com rarebeauty.com”
mentions (42)
“rarebeauty.com”
“The website hasn’t officially launched but on the Rare Beauty homepage it states the line will be exclusively available this summer at Sephora stores and online as well as through ”
“Just like Kylie Jenner, Lady Gaga, Rihanna, Drew Barrymore and Kim Kardashian West, Selena Gomez is launching her very own beauty brand, called Rare Beauty .”
“the beauty brand responds to @amandafrisch’s TikTok about a makeup hack for brighter, lit-from-within under-eyes. The technique involves dotting liquid highlighter at the center of”
“by Selena Gomez. It’s a brand that she had the idea to start and then pulled together a team of other industry pros. We launched in September of 2020, but not only did we launch th”
directories (1)
“You can learn more about the Rare Impact Fund, here .”
62 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.
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