11/12 sources · 29 verifiable references · · data older than 7 days
✓revenuenot disclosed · pricing behind sign-in
↳ sign in for 6 alternative scale signals
✓traffic mix86,100 visits/mo · direct 15.7% · referrals 0.8% · IN 100.0%
↳ SimilarWeb withholds 84% (incl. organic/social) — infer from SEO data
✓first seen2025-04-06 · theprint.in
↳ "enjoy their lives to the fullest, free of migraines and slee…" · registered 2023-07-03 · 16 noise links dropped
✓tech stackShopify · Google Analytics
↳ framework: Shopify
✓seo200 keywords / ~6329 traffic · IN 6231 · US 86 · UK 7
↳ 5/8 markets covered · 11 keywords cited in AI Overviews
✓trendspeak 2026-05 · plateau
↳ flat vs baseline (+5%)
✓communityno community discussion
↳ no organic word of mouth — with heavy backlinks this points to a paid-push start
✓teamSleepaxa @sleepaxa · 9 followers · on X since July 2023
↳ bio: India’s 1st Patented Photobiological Eyewear Migraine Relief · Better Sleep · Daytime Focu
✓ai visibilityChatGPT 3 · Google AI 1 mentions · ~75 AI search volume
↳ AI answers cite: zenottic.com · migrainetrail.com · theraspecs.com · migrainedisorders.org
✓ad spendGoogle 20 ads · 15 active
↳ first ad 2025-08-23 · Text 13 · Image 6 · Video 1 · Meta not yet covered
✗archiveWayback did not respond (known flaky source)
✓narrative1 sources, no clear events extracted
timeline4 of 11
2023grey = locked events — unlock to read them2026
·2023-07-03domain registered
7 more milestones locked — including the peak.
Sign in to unlock · 10 creditsorigin
registered2023-07-03
then silent643 days before anyone mentioned it
first seen2025-04-06 · theprint.in [489]
“enjoy their lives to the fullest, free of migraines and sleepless nights. Discover the dif”
backlinks
domains25 across 18 subnets · well spread
dofollow88% mostly passes authority
paid trail0 sponsored · 1 ugc
paid ads
search footprint
200 keywords · ~6,329 monthly organic traffic · DR 13
markets
IN*6,23170 kw · 33 in top-10 · +46 new
US86115 kw · 2 in top-10 · +74 new
UK710 kw · +5 new
top keywords
blue light block glasses6,600~2,006#1KD 9
/collections/sleep-glassestransactional$0.11 cpc
blue light filter glasses12,100~567#5KD 31
/collections/sleep-glassestransactional$0.08 cpc
eye glasses blue light filter12,100~567#5KD 7
/products/indias-best-blue-light-blocking-glasses-for-sleep-sleepaxa-chrono-brunt-umber-with-amber-lenses-for-reduced-eye-straintransactional$0.08 cpc
12 more · 9 ranking top-3 · 36,350 monthly volume
competitors
amazon.in65 sharedETV 6,008DR 92
lenskart.com61 sharedETV 5,522DR 72
flipkart.com51 sharedETV 5,190DR 89
4 more
backlink growth · 12 months
2025-082026-07
backlinksreferring domains(independently scaled)
curve shape only — unlock for actual numbers
DR = Domain Rating by Ahrefs
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check13 of 29
other (11)
2025-08-23Google ad · Sleepaxa Private Limited
2025-08-24Google ad · Sleepaxa Private Limited
“India’s 1st Patented Photobiological Eyewear Migraine Relief · Better Sleep · Daytime Focus 6 Patents | IN587746 An Acieon Labs Company · CTRI & DPIIT India sleepaxa.in”
“cited in 1 AI answer”
mentions (2)
2025-04-06[489]Sleepaxa Unveils Revolutionary Sleep and Migraine Glasses, a First in the Country – ThePrint – ANIPressReleases
“enjoy their lives to the fullest, free of migraines and sleepless nights. Discover the difference Sleepaxa can make in your life – a vision of a healthier, happier you. To place yo”
16 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.
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