12/12 sources · 106 verifiable references ·
✓revenuenot disclosed · pricing behind sign-in
↳ sign in for 6 alternative scale signals
✓traffic mix344,566 visits/mo · direct 17.0% · mail 15.7% · US 88.4% · CA 1.6%
↳ SimilarWeb withholds 66% (incl. organic/social) — infer from SEO data
✓first seen2019-01-16 · getdryrub.com
↳ "Ten Thousand Foundation Shorts…" · 4 noise links dropped
✓tech stackReact · Shopify
↳ framework: React
✓seo5490 keywords / ~142094 traffic · US 135691 · IN 4587 · UK 905
↳ 8/8 markets covered · 15 keywords cited in AI Overviews
✓trendspeak 2022-11 · plateau
↳ flat vs baseline (+9%) · 3 spikes
✓communityno community discussion
↳ no organic word of mouth — with heavy backlinks this points to a paid-push start
✓teamTen Thousand @tenthousandcc · 1,150 followers · on X since March 2022 · found via search
↳ bio: Training gear developed and tested by core athletes. #BETTERTHANYESTERDAY New York, NY ten · X account located via search, not linked from the site — verify before citing
✓ai visibilityChatGPT 8 mentions · ~228 AI search volume
↳ AI answers cite: nike.com · trustpilot.com · gq.com · reddit.com
✓ad spendGoogle 20 running
↳ Meta not yet covered
✓archivefirst archived 2014-05-17 · no archived pricing page
✓narrative5 narrative events · 4 sources
↳ 2016 Ten Thousand, Inc. was founded. · 2020-06-10 Ten Thousand, Inc. launched the Sage Green Color Pack featuring the Interval Short and Distance Shirt.
timeline17 of 51
□2020-10-19 → 2020-10-21press / blog mention ×3 (batch) · thediyplaybook.com · runbase.com.tw · shopify.com
□2021-05-09 → 2021-05-18press / blog mention ×4 (batch) · blessthisstuff.com · christinathechannel.com · buzzfeed.com
□2021-07-24 → 2021-07-27press / blog mention ×5 (batch) · asmanyreviewsaspossible.com · playbookapp.io · web.archive.org
34 more milestones locked — including the first traffic spike and the peak.
Sign in to unlock · 10 creditsfrom public coverage
2016Ten Thousand, Inc. was founded.
“Founded 2016”
2020-06-10Ten Thousand, Inc. launched the Sage Green Color Pack featuring the Interval Short and Distance Shirt.
“Ten Thousand, Inc. launched Sage Green Color Pack on Jun 10th '20.”
2022-06-27Ten Thousand partnered with Deep End Fitness to host a Murph challenge for over 40 athletes in San Diego.
“partnered with Deep End Fitness to host a special Murph challenge”
2023Ten Thousand announced a sponsorship with Life Time to align its men's training gear with Dynamic Personal Training programs.
“In 2023, Ten Thousand announced a sponsorship with Life Time”
2025-08-26Ten Thousand, Inc. partnered with Birdwell California!, LLC.
“Ten Thousand, Inc. partners with Birdwell California!, LLC..”
origin
first seen2019-01-16 · getdryrub.com [125]
“Ten Thousand Foundation Shorts $58”
then2 more within 8 days
reported elsewhere
Third-party reporting, not verified against any payment provider.
backlinks
domains1,614 across 711 subnets · well spread
dofollow61% mostly passes authority
paid trail98 sponsored · 10 ugc
search footprint
5,490 keywords · ~142,094 monthly organic traffic
markets
US*135,6915,363 kw · 1553 in top-10 · +2619 new
IN4,58716 kw · 1 in top-10 · +9 new
UK90558 kw · 14 in top-10 · +37 new
top keywords
ten thousand27,100~8,238#1KD 10
/informational$0.95 cpc
ten thousands27,100~8,238#1KD 4
/informational$0.95 cpc
tens thousands27,100~8,238#1KD 6
/informational$0.95 cpc
12 more · 12 ranking top-3 · 129,300 monthly volume
competitors
ebay.com3570 sharedETV 98,427
walmart.com3266 sharedETV 96,753
dickssportinggoods.com3218 sharedETV 108,692
gymshark.com2748 sharedETV 80,613
nike.com2630 sharedETV 81,386
backlink growth · 12 months
2025-08unlock for actual numbers2026-07
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check44 of 106
other (12)
2014-05-17earliest archived snapshot
“Training gear developed and tested by core athletes. #BETTERTHANYESTERDAY New York, NY tenthousand.cc”
“cited in 2 AI answers”
mentions (32)
“Ten Thousand Foundation Shorts $58”
“tenthousand.cc Show on alexa tenthousand.cc Redirect to tenthousand.cc delete”
“Chatdesk proudly shares its 75 customer Net Promoter Score (NPS) in an industry where 40 NPS is average and 55 is considered best in class. Working with merchants like Andie, Ten T”
“Ten Thousand , for a "no BS" approach to running gear that function-first athletes will appreciate.”
62 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.
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