12/12 sources · 76 verifiable references ·
✓revenuenot disclosed · pricing behind sign-in · has app
↳ sign in for 6 alternative scale signals
✓traffic mix2,140,466 visits/mo · direct 17.0% · referrals 2.5% · IN 89.5% · US 4.7%
↳ SimilarWeb withholds 80% (incl. organic/social) — infer from SEO data
✓first seencircuit tripped · 180,635 backlinks / 1,153 domains
↳ no first-mention verdict at this scale — sampled 64 authority/editorial links instead
✓tech stackShopify · Google Analytics
↳ framework: Shopify
✓seo4911 keywords / ~393993 traffic · IN 384855 · US 6920 · UK 1151
↳ 8/8 markets covered · 15 keywords cited in AI Overviews
✓trendsno search interest data
↳ brand volume below the Trends threshold — treated as long-tail (path A)
✓communityno community discussion
↳ no organic word of mouth — with heavy backlinks this points to a paid-push start
✓teamRAREISM @rareism_in · found via search
↳ X account located via search, not linked from the site — verify before citing
✓ai visibilityChatGPT 2 mentions · ~872 AI search volume
↳ AI answers cite: reddit.com · ajuniorvc.com
✓ad spendGoogle 20 running
↳ Meta not yet covered
✓archivefirst archived 2019-06-24 · no archived pricing page
↳ 10 snapshots predate registration (2019-04-15) — previous owner, dropped
✓narrative1 narrative events · 4 sources
↳ 2025 Rare Rabbit's revenue reached $89.6M. · dropped 2 records predating registration (same-name project)
timeline11 of 33
·2019-04-15domain registered
22 more milestones locked.
Sign in to unlock · 10 creditsfrom public coverage
2025Rare Rabbit's revenue reached $89.6M.
“In 2025, Rare Rabbit's revenue reached $89.6M.”
backlinks
domains1,153 across 604 subnets · well spread
dofollow98% mostly passes authority
paid trail18 sponsored · 3 ugc
search footprint
4,911 keywords · ~393,993 monthly organic traffic
markets
IN*384,8552,595 kw · 923 in top-10 · +1377 new
US6,9201,928 kw · 226 in top-10 · +1064 new
UK1,151311 kw · 56 in top-10 · +178 new
top keywords
rare rabbit301,000~91,504#1KD 6
/informational$0.07 cpc
rare rabbit shirt60,500~18,392#1KD 0
/collections/rare-rr-men-shirtstransactional$0.09 cpc
rare rabbit shirts60,500~18,392#1KD 0
/collections/rare-rr-men-shirtstransactional$0.09 cpc
12 more · 12 ranking top-3 · 363,000 monthly volume
competitors
myntra.com2218 sharedETV 354,086
amazon.in2175 sharedETV 351,476
flipkart.com2082 sharedETV 343,647
3 more
backlink growth · 12 months
2025-08unlock for actual numbers2026-07
the verdict10 credits
You now have the facts. The verdict answers what they mean:
- · Which cold-start pattern this actually is
- · What assets they had before day one — and whether you have them
- · Can you copy this path, and which tactics transfer
- · Your first three moves — each one traced back to a dated event, not to their traffic today
sources you can check22 of 76
other (12)
mentions (10)
2022-02-20[307]Glad U Came bags communications mandate for fashion brand THE HOUSE OF RARE - Passionate In Marketing
“https://thehouseofrare.com/pages/rare-rabbit”
“and thought. Make sure to get the fit right first – mid-rise, snug in the waist, roomy in the thigh, with a slight taper from the knee to the ankle – and everything else will fall ”
“Website www.thehouseofrare.com”
“Rare Rabbit also retails from its e-commerce website The House of Rare as well as other online marketplaces such as Myntra, Flipkart, Ajio, Nykaa and Tata CLiQ.”
54 more sources are locked with the later timeline — unlocking the full timeline above reveals them too.
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